11/22/2023 0 Comments Female in finance![]() ![]() The program aims to elevate the careers of 50 to 80 female athletes across Oceania. On the other hand, PUMA, one of the most valuable sports companies in the world, is playing an important role in helping female athletes through its partnership with Women's Agenda for the 2023 PUMA Accelerator program. Through initiatives like #MessageAStar, Coca-Cola Co (NYSE:KO) has continued to inspire and support female athletes and provide opportunities for fans to engage and share their support. With over 4 billion fans globally, football remains the most popular sport, and Coca-Cola Co (NYSE:KO) has used its reach to empower women in sports.įrom Alice Coachman, the first female athlete sponsored after the 1948 Olympics, to partnerships with Simone Biles, Missy Franklin, and Michelle Kwan, the brand has paved the way for women in sports. Since the inaugural FIFA Women's World Cup in 1991, they have actively contributed to the growth of women's football. Moreover, Fanatics Commerce reported an 80% increase in sales of women's soccer merchandise leading up to this World Cup compared to 2019, which can be attributed to the surging interest in women's sports and the impact of Nike Inc (NYSE:NKE)’s efforts.Ĭoca-Cola Co (NYSE: KO) has also been a longstanding supporter of female athletes and has sponsored iconic athletes like Alex Morga. Nike Inc (NYSE:NKE)’s "What The Football" campaign featured 11 female footballers from around the globe which also underscores Nike Inc (NYSE:NKE)'s dedication to supporting female athletes. Nike Inc (NYSE:NKE) outfitted national teams of 13 countries during the FIFA Women's World Cup, including the U.S., Australia, and New Zealand, with high-performance kits made from sustainable materials like recycled polyester and Nike Grind. Nike Inc (NYSE: NKE) is a global sportswear giant that has been a frontrunner in endorsing and empowering women athletes. Companies That Actively Support and Invest in Women’s Sports The highest-paid athlete of all time is Michael Jordan. However, Lionel Messi was the highest paid athlete in 2021-22 with a total earning of $130 million, according to Genuine Impact Newsletter. On the other hand, as of 2023, Cristiano Ronaldo is the highest-paid athlete, with an estimated $136 million in earnings over the past 12 months. The deal involved pooling FIFA's payments for the men's World Cup and the upcoming Women's World Cup, as well as future tournaments until 2028. While the women received a $110,000 bonus for their 2019 World Cup victory, the men would have earned $407,000 had they won in 2018.Īfter long and sometimes acrimonious negotiations, the new agreement has secured identical pay structures for appearances and tournament victories, revenue sharing, and equitable distribution of World Cup prize money. The women's team had been successful on the international stage, winning back-to-back World Cup titles, but faced huge disparities in FIFA prize money compared to the men's team. ![]() Soccer in 2019 that drew international attention and support with fans chanting "Equal Pay!" during the Women's World Cup final. The struggle for equal pay was characterized by a federal gender discrimination lawsuit filed by the women against U.S. This led to a truly historic moment when representatives for both the men's and women's teams signed their respective collective bargaining agreements with U.S. women's national soccer team fought for equal pay and treatment. The Fight for Equal Payįor years, the U.S. Apart from women making contribution in athletics today, being an athlete is also one of the most profitable professions in the world. Today, female athletes are commanding attention, breaking records, and shattering glass ceilings, while their influence extends far beyond the field or court. ![]() Long gone are the days when women's sports were confined to the shadows, overshadowed by their male counterparts. If you want to skip our detailed analysis, head straight to 5 Highest-Paid Female Athletes in the World. We have also covered interesting insights about female athletes and the companies who are actively supporting and investing in them. In this article, we will look at 15 highest-paid female athletes in the world. ![]()
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